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Launching today, The Startup Handbook: A Founder’s Guide to Building a Business by Alan Shields offers an indispensable resource for entrepreneurs seeking to transform their ideas into thriving businesses. Drawing on over 20 years of experience in building and scaling companies globally, Shields presents a step-by-step guide to overcoming the common challenges of entrepreneurship.
As an internationally experienced entrepreneur, Shields co-founded and led RFI Global, a leading data analytics and insights firm, from its humble beginnings to a multinational enterprise with offices in five countries. Through The Startup Handbook, he shares the invaluable lessons learned along the way, providing a practical roadmap for startup founders.
The book offers readers a comprehensive overview of the startup journey, from ideation and funding to scaling a business. Unlike many startup guides that focus on theory or abstract principles, The Startup Handbook is grounded in real-world experience, with actionable advice on everything from market research to team building. It breaks down the complex process of launching and growing a business into practical steps, providing founders with the knowledge and confidence they need to succeed.
Shields’ unique approach to entrepreneurship is rooted in his strong background in mathematics and physics, which he uses to apply a data-driven methodology to business-building. The book emphasizes critical decision-making, strategic planning, and the importance of building a scalable foundation. It also covers essential topics such as leadership, product development, fundraising, and sales strategy, making it a must-read for anyone considering launching a startup.
