June 2025 — What if the key to sales success isn’t in another winning strategy—but in learning from all the worst ones?
In How to Master the Art of Being the Worst Salesperson: Funny Failings to Future Success, debut author Brian Panosian offers a refreshing and humorous look at the all-too-relatable blunders that happen in the world of sales. Through personal stories and insights from senior executives at Fortune 50 companies, Panosian shines a light on what not to do—and how recognizing those missteps can unlock new levels of growth.
With over 40 years of experience at industry giants like P&G and Cisco Systems, Panosian brings deep expertise in sales, leadership, and business strategy. As the founder of Silver Comet Consulting and a sought-after speaker, he’s known for blending humor with practical advice to help teams improve performance and drive results.
The book opens with 15 laugh-out-loud stories of real-life sales fails—awkward, painful, and all too familiar. But this isn’t just a collection of war stories. In later chapters, readers will find actionable techniques they can apply immediately, whether they’re new to sales or seasoned professionals looking to sharpen their edge.
“I wanted to write the kind of sales book I never saw on the shelf,” Panosian explains. “We have plenty of guides on how to win. But I wanted something that admits the missteps, that laughs at them, and then helps readers learn from them in a meaningful way.”
How to Master the Art of Being the Worst Salesperson is ideal for young professionals, sales leaders, executive teams, and companies looking to bring energy and insight to their training or kickoff events. Panosian’s storytelling approach bridges generational gaps and delivers lessons that stick—because sometimes, the best way to succeed is to first acknowledge where we’ve gone wrong.
