June 2025 — Frustrated with stagnant income, limited opportunities, or the financial handcuffs of a conventional career? In Eat Your Cake Too! A Step-By-Step Handbook for Creating, Starting, and Operating a Successful Side Business, seasoned entrepreneur Dean Wilson delivers a clear, actionable guide for working adults ready to take control of their financial future—without giving up the security of their full-time job.
With over four decades of hands-on experience in launching and running side businesses—spanning product-based, service-based, and information-based ventures—Wilson understands what it takes to build a flourishing second income stream. Drawing on real-world lessons and proven strategies, Eat Your Cake Too!, now an Amazon Bestseller, walks readers through every essential step, from choosing the right opportunity to handling taxes, structuring the business legally, and building a credible, income-producing enterprise.
“Most people’s full-time jobs provide benefits and some security, but place rigid limits on their income”, says Wilson. “Eat Your Cake Too! gives readers the tools to build a sustainable, flexible second source of income while maintaining the benefits of their current job.”
Key highlights of the book include:
- How to identify the ideal side business tailored to your strengths
- The five profitability metrics every side hustler must track
- Advertising and marketing methods that actually work
- Legal setup, business banking, and staying IRS-compliant
Ideal for goal-driven individuals aged 25–55, especially those in trades, large corporate environments, manufacturing, retail, public service, and other non-executive roles, this book speaks directly to the motivated but frustrated person who’s ready to stop wondering “what if” and start building real income freedom.
Dean Wilson is the author of a nationally recognized trade textbook and founder of Steamworks Industrial Services. Semi-retired, he now focuses on coaching and consulting through his website, www.eatyourcaketoo.com, where readers can access additional tools and resources.