SEPTEMBER 2025 — A compelling blend of cutting-edge science and practical wisdom, If Only Happiness Was a No-Brainer: The Neuroscience and Psychology Behind Emotions and Living Well is already making waves in the world of mental health and personal development. Shortly after its release, the book became a bestseller on both Amazon and Barnes & Noble, resonating with readers eager to better understand the brain’s role in happiness, purpose, and emotional well-being.
Co-authors Yair Aizenman and Daniel Aizenman bring a powerful combination of scientific expertise and real-world experience to this insightful work. Yair, who holds a PhD in neuroscience from UCLA and a master’s in marriage, family, and child counseling, draws on a lifelong passion for understanding the human experience.
Daniel, a medical student and chair of mental health at Nova Southeastern University, has led educational and sustainability projects in remote Amazonian villages and holds degrees in biology and neurobehavioral science.
If Only Happiness Was a No-Brainer introduces five essential pillars of happiness—pleasure, purpose, people, perspective, and resilience—grounded in neuroscience and psychology. The book explains how the brain’s reward system influences not only survival instincts but also our capacity for joy, connection, and meaning. It also explores how stress, fear, and depression disrupt this system—and offers research-backed strategies to build emotional resilience.
“I wanted to understand who we are at the level of the brain, especially our higher functions like happiness, love, and aspirations,” says Yair. “What we found is that happiness is not just about fleeting pleasure—it’s rooted in how the brain processes our values, relationships, and goals.”
Written in an accessible, engaging tone, the book is ideal for mental health professionals, neuroscientists, psychologists, and anyone interested in unlocking a fuller, more connected life.
