New book and companion Anxiety Decoder app work together to build measurable self-regulation
AGOURA HILLS, Calif. — For anyone who has ever been told to "just calm down" — help is on the way. Anxiety Decoder announces the release of Name It to Tame It™: Throw Paint on the Invisible Bull, a practical guide built on one promise: you can learn to lower your own heart rate — anywhere, anytime. And once you can do that on command, a whole new world opens up.
Anxiety, ADHD-related overwhelm, and chronic stress are the common entry points, but the skill itself belongs to everyone. In a meeting, in traffic, in line, before a hard conversation — there is no moment a lower heart rate doesn't help. Self-regulation isn't a gift some people are born with. It's a skill — and it's within reach.
That's why this reaches far beyond anxiety. People make clearer, steadier decisions when their heart rate is down — which makes the skill as valuable to athletes, performers, surgeons, and anyone in a high-stakes role as it is to someone managing panic in a parking lot. Pressure raises the body's alarm. This method brings it back down — in about a minute, wherever you are.
The book rejects the belief that these experiences are character flaws. They are "hardware events" — moments when the nervous system sounds an alarm, floods the body, and temporarily takes the controls. You cannot think your way out of a heightened state. So Name It to Tame It™ doesn't ask you to. It hands you a repeatable, physical skill you can run on command.
At the heart of the method is a physical reset lasting about ten seconds per repetition — a biological "Ctrl+Alt+Delete." One repetition, called the RESET, interrupts the spike and creates space before the person responds. A complete set of about five repetitions takes roughly one minute, with the effect building cumulatively across the set. And with repeated practice, something deeper happens: the reps compound, engaging the brain's natural neuroplasticity — until the reset becomes as automatic as the stress response it interrupts.
The book and the companion Anxiety Decoder app work together as one system: the book teaches the method; the app guides the same process and displays your heart rate before and after a full set. Progress isn't a feeling — it's a number you can see, and prove to yourself every time.
"Not every thought needs a reaction, but every reaction needs a thought," said clinical co-developer Dr. Bahareh Talei. "This method helps create the space needed to recognize what is happening and respond with greater intention."
Dr. Talei is a licensed clinical psychologist who teaches in the Graduate School of Education and Psychology at Pepperdine University, a CNBC and Fox Business contributor, owner of Psych Eval Inc., founder of the Diagnostic & Counseling Center in Agoura Hills, and founder of the Hive of Hope nonprofit.
Created for adults, parents, educators, clinicians, athletes, performers, and anyone in a high-pressure role, the method complements professional therapy and can be carried into work with a mental health professional. It is not a cure, treatment, or replacement for care.
With Name It to Tame It™ and the Anxiety Decoder app, anyone can begin building the skill of lowering their own heart rate — and becoming the mechanic, not the machine.
Name It to Tame It™: Throw Paint on the Invisible Bull (Gatekeeper Press, July 15, 2026) is available in paperback ($19.99, ISBN 979-8-9956347-0-6) and eBook ($9.99, ISBN 979-8-9956347-2-0) everywhere books are sold online. The Anxiety Decoder app is available for iOS and Android.
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Anxiety Decoder
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